Learn the trade

Crypto affiliate marketing guides

Practical guides for promoting exchanges, wallets and crypto tools: how commissions work, where traffic comes from, which rules get commissions clawed back, and how to track what converts. Read them in order or jump to the one you need.

Free to apply. Approval depends on your traffic sources and the program terms.

Illustration of an affiliate marketing blog post surrounded by a megaphone, gears and cash
Beginner's guide Crypto affiliate marketing 101

What crypto affiliate marketing is, how a referral becomes a trading-fee commission, how to compare programs by real metrics, plus a 90-day starter plan.

Read guide
Two business partners shaking hands over a desk with trading charts on a laptop and tablet
Commission models CPA vs RevShare vs Hybrid

Crypto CPA vs RevShare vs Hybrid compared with a worked example of 100 referred traders, real program terms, negative carryover and when to ask for hybrid.

Read guide
Illustration of a marketer with a megaphone leaning on a smartphone showing a social media logo
Traffic playbook Traffic sources for crypto offers

How to promote crypto affiliate links via SEO, YouTube, X, Telegram, email, PPC and KOL deals, with the real traffic bans from Ledger, WEEX and PrimeXBT terms.

Read guide
Illustration of a marketer using a magnet to attract an audience of users, emails and videos
Two-tier income Sub-affiliate programs explained

How crypto sub-affiliate programs pay: MEXC's extra 10%, BloFin's rate spread, Paybis' 5% second tier, plus worked math and how to recruit sub-affiliates.

Read guide
Two traders reviewing performance data on a tablet and smartphone
Tracking basics Tracking, postbacks & SubIDs

How crypto affiliate tracking works: pixel vs S2S postback, SubID naming, 15- to 90-day attribution windows and how to reconcile dashboard numbers.

Read guide
Hand holding a smartphone with a crypto trading app above gold coins and a chart screen
Site building Build a crypto affiliate website

Plan a crypto affiliate website: site types, a first-50-pages content plan, disclosures, Core Web Vitals and a commission mix from 0.4% swaps to 50% RevShare.

Read guide
Whiteboard mind map with the words Cryptocurrency and Legality
Compliance Compliance & geo restrictions

Crypto affiliate compliance explained: restricted countries, UK and EU promotion rules, disclosures, KYC for affiliates, self-referral bans and fraud red flags.

Read guide
Two people shaking hands to close a partnership deal in an office
Networking Forums, chats & conferences

Where crypto affiliates network: STM and AffLIFT forums, Telegram chats with affiliate managers, conferences like Affiliate World, and how to negotiate rates.

Read guide
Close-up of a handshake above a tablet showing a crypto price chart
Compare Binance vs Bybit affiliate

Binance pays up to 50% of spot and futures fees on quarterly tiers; Bybit sets a lifetime rate per partner, capped at 50% on VIPs. Payouts, rules, math.

Read guide
Handshake by a bright window sealing an agreement
Compare Ledger vs Trezor affiliate

Ledger pays 10% per sale with a €50 minimum, or none via Impact; Trezor pays up to 15% with a 30-day cookie and a €100 BTC minimum. Terms side by side.

Read guide
Handshake in front of a flip chart titled Marketing covered with sticky notes
Glossary Affiliate marketing glossary

80 crypto affiliate marketing terms in plain English: CPA, RevShare, cookie life, KYC, postback, SubID and more, each with a real crypto program example.

Learn more

A learning path for crypto affiliate marketing

These guides are written for people who want to earn from crypto affiliate programs without learning everything the hard way. Each one stands on its own, but they build on each other, so if you are new, follow the order below.

Start with the basics. Crypto affiliate marketing for beginners explains what the business is, how a click turns into a trading-fee commission, and what a realistic first 90 days look like. It also shows which programs let you earn from the first referral and which ones hide their rates behind follower or volume thresholds.

Then understand how you get paid. CPA vs RevShare vs hybrid compares the three payment models, revenue shareRevShare You earn a percentage of the revenue a platform makes from your referred users — on exchanges, usually a share of their trading fees. More, CPACPA A fixed one-time payment you earn when a referred user completes a set action, such as passing KYC or making a first deposit. More and hybrid, with worked examples. This is the guide that stops you from choosing a program by its “up to” headline alone.

Build your base. How to build a crypto affiliate website covers site structure, the content that ranks, and disclosure placement. Crypto traffic sources walks through SEO, YouTube, X, Telegram, email and paid search, including the brand biddingBrand bidding Buying search ads on a brand's own name, such as 'Bitget login'. Most crypto programs ban it and can void your commissions. More bans that catch many new affiliates out.

Stay compliant. Crypto affiliate compliance explains regional restrictions, disclosure duties and the claims you must never make. Read it before you spend money on ads or target a new country, because promoting a program where it is not allowed can void your commissions.

Measure what works. Tracking, postbacks and SubIDs shows how to tag every placement with a SubIDSubID An extra label you add to your affiliate link to record where a click came from — a page, banner, ad or Telegram post. More and receive conversion data through a postbackPostback A server-to-server message the program sends to your tracker when a conversion happens, so you see sign-ups and deposits as they occur. More, so you know which article or video brings active traders rather than empty sign-ups.

Scale up. Once you have a working setup, sub-affiliate programs explains how two-tier commissions work, how overrides differ from rate spreads, and when recruiting other affiliates is worth it. Crypto affiliate communities lists the forums, chats and events where affiliates and affiliate managers meet, which is where better private terms are usually negotiated.

Program comparisons

Two head-to-head comparisons put competing programs side by side on the same metrics. Binance vs Bybit affiliate compares the two biggest exchange programs on tiers, entry requirements, payout timing and traffic rules. Ledger vs Trezor affiliate does the same for hardware wallets, where cookie length, payout thresholds and coupon-site bans matter more than tier tables.

When you are ready to choose, the full crypto affiliate programs list lets you filter every program by category, commission model and payout currency.

When a term gets in the way

Affiliate terms are full of jargon: cookie lifeCookie life How long after a click the program still credits you if the visitor signs up or buys. A 30-day cookie gives the user 30 days to convert. More, negative carryover, qualified user, KYB. The crypto affiliate glossary explains each term in plain English, and the same definitions appear as tooltips across the guides and reviews, so you can hover over a term instead of leaving the page.

Frequently asked questions

Which crypto affiliate guide should I read first?

Start with crypto affiliate marketing for beginners. It explains how a referral becomes a commission and how to compare programs by real terms. Then read the CPA vs RevShare vs hybrid guide before you pick your first program.

Do I need a website to follow these guides?

No. The guides cover blogs, YouTube, Telegram and other community channels. A website helps with search traffic and with programs that ask for a professional site, and the crypto affiliate website guide shows how to build one, but many exchange programs accept social and community traffic.

Are the program comparisons based on official terms?

Yes. The comparisons use the same data as our reviews, taken from each brand's affiliate page, terms and help center. Where a brand does not publish a figure, the comparison says 'Not disclosed' instead of estimating it.

Crypto affiliate marketing guides

Free to apply. Approval depends on your traffic sources and the program terms.

Join the affiliate program
↑